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la boheme

Plating The Brand

A boutique restaurant built on the idea of a melting pot. World travellers, different cultures, one inclusive place. La Bohème came to us through a recommendation. Their previous agency was posting for the sake of posting, ticking boxes, no real movement on the thing that mattered: filling seats.

Services
Social media strategy
Content creation
Performance auditing
Platform management
Paid and organic growth

FINDING THE DINERS

The previous agency was chasing an audience. We went looking for diners. Fewer posts, stronger posts, each one timed to when their audience was actually online and built around a clear action. We stopped optimising for reach and started optimising for intent. The feed stopped being a brand gallery and started doing the job of a front door.

LEANING INTO THE CALENDAR

The real shift wasn't technical, it was cultural. We built the content around the faith and cultural calendars that already shaped when, what, and how their audience was eating. Menu suggestions timed to breaking a fast. Specials built around observance periods. Content that treated cultural moments as part of the dining conversation, not background noise. That angle filled seats on specific, predictable days and positioned La Bohème as the inclusive melting pot it already was.

1,300+ LINK CLICKS
directing traffic into the booking journey

PLATFORMS WITH A JOB

We split the two platforms by role. Facebook drove traffic and link clicks, working as the referral engine into the booking journey. Instagram carried the visual weight, building community and engagement. Fewer posts, timed to peak activity, each one doing a specific job instead of filling a content calendar.

THE RIGHT TRADE

Impressions dropped compared to the previous month. We were fine with that. The trade was reach for intent, and it paid off where it mattered, on the restaurant floor.

12% ENGAGEMENT RATE
on Instagram, 3.2% on Facebook

What our client said

WHAT OUR CLIENT SAID

“Working with Shapeshift has been a fantastic experience for us. They really took the time to understand our brand and consistently delivered high quality content and ideas that aligned with our vision. Communication was always smooth, and their proactive approach made a real difference. I wouldn't hesitate to recommend Shapeshift to anyone looking for a reliable and forward thinking marketing team.”

Kunal Patel, La Bohème

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